Study: Average check of Russians in restaurants and bars decreased by 26 percent over the year
MOSCOW, November 20 – RIA Novosti. According to a study by the analytical resource Check Index, the results of which are available to RIA Novosti, the average annual check of Russians in restaurants and bars in the first half of November decreased by 26%. According to analysts interviewed by the agency, this trend may be due to Russians’ desire to save on New Year’s Eve and a reduction in unnecessary spending.
According to analysts, “from November 1 to November 13, the average bill of restaurants and bars amounted to 994 rubles, which is 26% lower than in the same period last year.” At the same time, the number of purchases increased by 43%. The average bill in cafes and canteens increased by 17 percent to 468 rubles, and the number of purchases increased by 34 percent. Russians’ average checks for fast food also showed a negative trend, down 4 percent from last year. 415 rubles, and the number of purchases increased by 15%,” experts said.
Additionally, analysts named the best regions based on average control. In the first half of November, Russians most often visit Moscow (1,918 rubles each), St. Petersburg (1,366 rubles each) and the Moscow Region (1,818 rubles each) in bars and restaurants. The regions that rank highest in terms of average control in cafes and canteens are as follows: Kamchatka Region (1258 rubles), Kostroma Region (1243 rubles), Vladimir Region (1133 rubles). And the best regions in terms of average bills at fast food outlets were Dagestan (848 rubles), Khabarovsk Territory (735 rubles) and Amur Region (714 rubles).
Evgenia Makhneva, founder of the consulting firm Management Factory, believes that such November dynamics may be related to increased stress levels, among other things. According to him, the average check-in in December will remain at the level of November, but the number of guests last year should not be expected.
Alexander Muratov, director of development at the company that also owns the Yakitoria brand, says that the decline in average control in restaurants is due to the fact that Russians are starting to cut back on unnecessary spending, especially on entertainment. “According to our estimations, we should not expect a recovery in consumer activity in the near future. After all, as a rule, from mid-November to the end of December, Russians basically try to save money to create a new year celebration,” he adds.
According to Yury Levitas, co-owner of the Black Star Burger restaurant chain, the main reason for the decline in the average bill is the decline in the overall purchasing power level. However, the restaurant operator expects the average check to increase by about 10-12% in December compared to last year.