Izvestia: developer of FIFA and Need For Speed leaves Russia completely
MOSCOW, November 24 – RIA Novosti. According to the newspaper’s report, the American company Electronic Arts (EA), which developed the popular computer games FIFA and Need For Speed, left Russia completely. “News” with reference to sources.
According to the addressees of the publication, the company moved all marketing activities related to the CIS countries to its office in Poland. “EA is no longer officially represented in Russia,” said one of them.
“The closure of the representative office in Russia will create additional difficulties for the company’s regional partners. They will not be able to quickly contact Electronic Arts and resolve issues with technical support. Especially if users have problems with a game they have already purchased, ESforce Holding Russian esports organizations will not be able to communicate strategically. “The functioning of its online functions, there will be no one to turn to for help in installing the application,” said its director, Yaroslav Meshalkin.
Experts interviewed by the publication suggest that among the possible consequences of such a step, future games will be released without translation into Russian, due to the company’s departure from Russia. Nevertheless, the head of the Karoprokat company, Alexei Ryazantsev, believes that “there will always be a substitute, and an alternative to Russian dubbing will certainly appear.” The only question is how good quality it will be, he added.
Telecom Daily CEO Denis Kuskov reminded that when it comes to purchasing new products, little will change for gamers because since July, games have been imported into Russia via parallel imports.
Electronic Arts announced in early March this year that it has stopped selling its products in Russia and Belarus due to the situation in Ukraine. Since then, the company’s new products have not appeared in domestic stores.
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