MOSCOW, November 25 – RIA Novosti. Russian wines in the country have already won the consumer due to their high quality, which is not inferior to their foreign counterparts, now it is important for them to promote abroad and the format of the promotion of the country under the “umbrella” brand “Made in Russia”. It becomes even more relevant, said the Director of International Partnership Programs of the Russian export center Alexei Murzenok, speaking at the session “International Wine Marketing: Russia, CIS and Far Abroad” within the framework of the First Russian Wine Forum.
“If we talk about the promotion of Russian goods in China, where the Russian Export Center has extensive experience, I can say that it is important for the Chinese consumer to support what he is buying at the state level. It is not just a guarantee of quality for them, but additional non-commercial value. “We saw an example of an increase in sales of domestic food products in China this spring, when everything was swept off the shelves and online stores just because of the product. It was made in Russia,” he said.
According to him, within the framework of the new product promotion model “Made in Russia”, the REC organizes a mass “country” promotion of partner stores participating in the project, increasing sales in these stores, thereby increasing the demand for Russian goods. foreign consumers
The Forum is organized by the Roscongress Foundation and the Federal Association of Viticulture and the Russian Wine Producers Self-Regulatory Association, with the support of the Russian government. Organizer – Rosselkhozbank.
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