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Mannequins in the 12 storeez clothing store in the Schelkovsky shopping center in Moscow. archive photo

Demand for clothes of domestic fashion brands in Russia tripled

MOSCOW, January 31 – RIA Novosti. The demand for clothes and accessories of Russian fashion brands tripled last year on the Lamoda platform compared to 2021 values, while in the online store RIA Novosti was told by 78% for domestic cosmetics.

According to the research, “The popularity of domestic brands is gaining momentum in the eyes of the Russian consumer … In 2022, the demand for Russian brands increased almost 3 times compared to 2021, and the demand for domestic cosmetics increased by 78 percent.” data in the “Showroom” section where local brands are collected.

It was recorded that the 5 most popular Russian clothing brands last year were Top Top, 12storeez, Urban Tiger, Belle You and TrendyAngel. The top ten also includes I Am Studio, Suara Femme, To Be Blossom, Imocean, and Lichi. At the same time, Barbaro, Krygina Cosmetics, Laboratorium, Lave and Lab Fragrans are among the top beauty products.

“Dresses are the most popular in the assortment in the Showroom section … almost one-fifth bought them (18%). In second place came trousers (5.5% of all sales). T-shirts (5.4%) also followed them , Russians actively buy skirts (4.2%) and tops (3.9%) from domestic manufacturers. Jeans, sweaters, underwear and insulated jackets were not ignored.”

At the same time, eye patch was the sales leader among beauty products, body peeling was second and face serum was third. Among the five most popular products among Russians were also eau de parfum and scented candle. “Since launch, the number of domestic brands has increased by 50% and the product range has increased by 200% – there are more than 9,000 items today,” said Anna Khomutova, head of Lamoda women’s clothing category management department. in the message

It is noted that the items of Russian designers are especially popular among residents of the capital – they made up almost half of the sales, 15% of buyers from St. Petersburg, the same number – from the Moscow region. The share of purchases made by users from the Krasnodar Territory amounted to 8%, 3% each fell on the Rostov and Sverdlovsk regions.

Source: Ria

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