Episode “Tasty – that’s it” Paroev: test delivery started from his own app
MOSCOW, June 5 – RIA Novosti. The Vkusno – i Tochka restaurant chain has started testing delivery from its own app, it has already appeared in the Moscow region and some regions of Russia, they plan to start delivery in all regions by the end of the year, CEO of the chain Oleg Paroev said in an interview with RIA Novosti.
“We launched a new concept in test mode – delivery with our own application” Tasty – and to the point “. It allows you to use all the advantages of the application, namely to get loyalty points and write them in the future. Paroev, paying for delivery, various personalized items included in the application, but not available with our partners He left to receive and use the offers,” he said.
In “Delicious – and that’s it” they talked about the release of an analogue of “McFlurry”.
He has now announced that delivery from his own app is running in test mode. “However, we plan to gradually launch and fully complete the functionality by the end of the year in all regions where delivery is operating. Now there are Moscow Region and several regional cities,” said the company’s CEO.
In February, Paroev, together with Vkusno – i dot partners Yandex Food and Delivery Club, announced that McDonald’s delivery covers the entire geography in which it operates. In addition, an additional partner was included in the pool – Broniboy, which operates in various regional markets.
“Overall we’re very happy with the results, we probably don’t advertise delivery as much as we advertised before, but even without that we see that we’re very organically back to the numbers we had before. Since the service restart, we’ve already completed over 7 million orders,” added the company’s CEO ‘This.
Read the full text of the interview at ria.ru >>>
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