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Titov: Demand for wine from Russia is increasing in China, sales may increase 10 times

MOSCOW, November 29 – RIA Novosti. Demand for Russian wine is growing in China, Abrau-Durso plans to increase sales 10-fold next year; Now the two countries are getting closer to each other – products from Russia are considered higher quality and environmentally friendly than local products, said Pavel Titov, head of the Abrau-Durso group of companies, in an interview with RIA Novosti.

“Demand is increasing. Now there is a rapprochement between the two countries and the Chinese have a great interest in everything Russian. This applies not only to wine, but also to all other categories. Products from Russia are considered to be of higher quality,” Titov said, “For example , online stores of Russian products are in great demand. “For example, during Black Friday, 4 thousand bottles of Abrau-Durso were sold in one of the marketplaces within an hour,” he said.

“We are selling just over 100 thousand bottles this year, but we plan to sell over 1 million next year,” he said.

According to Titov, the company reformatted the work of its trading house in China and transferred its management to a new partner who works well on Internet platforms. “Previously, we went to China with our traditional understanding of how to sell, but the usual plans do not work there. Development in the local market is impossible without a strong local partner,” said the Abrau-Durso president.

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Source: Ria

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