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Post: Research: iPhone prices in Russia return to early February levels


Apple smartphone. Archive photo research: iPhone prices in Russia return to early February levels

MOSCOW, July 19 – RIA Novosti. iPhone prices in Russia returned in early February – the second quarter fell by 23% compared to the first, among other popular smartphone models there was also a decrease to the levels of the first three months, Price aggregator and results from RIA Novosti. According to a study at your disposal.

“Prices of smartphones and laptop models popular with Russians in the second quarter of 2022 have returned to the levels they were in early February 2022… Price reductions on previous iPhone models were up to 23%,” the study says.

It also clarifies that the average cost of the iPhone 12 is 57,098 rubles (-22% compared to the first quarter of this year, when the price of a smartphone is 69,484 rubles), the iPhone 11 Pro 256GB is 50,758 rubles (-23%). ), the average price of the iPhone 11 Pro Max 256GB returned to the first quarter of this year and is 64,726 rubles.

In addition, the average cost of the Samsung Galaxy S20 FE in local online stores in the second quarter is 38,949 rubles, which is 9% cheaper than in the first quarter. The price of the Xiaomi Poco X3 Pro 8/256Gb smartphone has returned to the values ​​​​of the first quarter (26,410 rubles), such as the Samsung Galaxy A52 256GB (32,920 rubles).

A similar trend is observed in the laptop market: the average cost of the MacBook Air (model 2020) in the second quarter decreased by 34% to 96,828 rubles, while demand for it increased by 71%. The price of the Xiaomi Mi Notebook Pro decreased by 15% to 99,798 rubles (demand increased by 64%), and the price of the HP 15s-eq2022ur notebook more than doubled, to 55,250 rubles by 139%.

Analysts also noted that in the second quarter, Russians were less interested in used equipment: demand to buy smartphones from their hands fell by 8%, for laptops – 28%. There is also a noticeable decrease in online demand for equipment repair: smartphones – 28%, laptops – 20%. “It is worth noting that the majority of Russians still save money, so the demand for smartphones from ‘past seasons’ is comparable to today’s,” experts say.

Source: Ria

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