According to one study, almost two-thirds of consumers are forced to save because of high inflation. At the same time, the majority want to limit consumer behavior to protect the climate.
Almost two-thirds of consumers spend less because of high inflation. According to a survey commissioned by the Union of Federal Consumer Organizations (VZBV), 20 percent think they will have to limit themselves in the future, as reported by newspapers belonging to the Funke media group.
Most buy cheaper food (61 percent), buy less clothes, and consume less overall (56 percent each). A good third ride less often. Many are currently avoiding or at least reducing air travel.
Rethinking: Saving to protect the climate
At the same time, the majority of consumers are willing to change their consumer behavior to protect the climate. 75 percent wear their clothes for longer periods of time rather than buying new ones. 60 percent want to buy energy-efficient electronic devices, 45 percent will have the defective device repaired instead of buying a new one.
But consumers want binding information from manufacturers about the service life of devices. In this case, 60 percent will seek repair of defective devices if their intended service life is far from being reached. For example, consumers want to use a washing machine for twelve years, a vacuum cleaner for ten years, a television and a printer, and a cell phone for five years.
Conserve resources: repair rather than discard
Ramona Pop, president of the Federal Association of Consumer Organizations, demanded that manufacturers should be obliged to provide binding information about the service life of devices to encourage resource-saving repairs. Funke told the papers:
“The right to repair agreed upon in the coalition agreement is an important building block for climate-friendly and resource-saving consumption,” Pop said. The coalition must therefore now ensure: “Manufacturers must be made to design their products to be repairable.”
I am Ben Stock, a highly experienced professional with over 7 years of experience in the news industry. I specialize in market section writing and have published numerous high-quality articles on various topics under my name. My passion for journalism has helped me to develop an in-depth understanding of the industry, enabling me to stay up-to-date on all the latest trends and developments.