Ten years ago, Sky News Arabia emerged as an Arabic-language news platform specializing in the group of Arab news platforms competing to deliver news content, although since its inception it has received an enlightening editorial line through which it has provided insights into its various products. This was the beginning of a dramatic political shift in the Middle East, with the outbreak of the Arab Spring revolutions and their media challenges.
The Arab media is at its peak, the 21st century is not the same as the previous century, with more technology and more freedoms, especially with objectivity, responsibility and journalistic commitment to the profession.
For decades, Sky News Arabia has been supported by a group of broadcasters specializing in news coverage and analysis, but the vision of a commitment to professionalism and delivering an enlightening and visionary message was the broadcaster’s methodology that led, regardless of the circumstances. . Time has boldly advanced in terms of presenting the Arab audience from ear to ear. Presenting enlightening content in modern journalistic formats was a daring challenge with high waves and high rates of populism in which the owners of Islamic political projects burst in to deceive public opinion and use the time to jump through the creative chaos of the agenda. Change political stability.
The bet on objective content was a bet that could not be lost, so all platforms were harmonized to guarantee the highest and most enlightening value, without value and identity of populist content.
With perseverance and determination, Sky News Arabia has expanded its products through innovative platforms called new (digital) media. This is a broad field where materials are presented in professional, quality editorial production and direction. Access by an Arab who responds with ears, admiration and commentary, a package of specialist shows by politicians was presented intellectually, economically, socially and sportingly, and received tremendous interaction in the language of numbers, confirming the validity of the first view, which was enlightening . Content wins because the Arab public wants this knowledge material and is looking for it, to interact with its details.
This successful experience did not leave a void, but it was accompanied by the decision to expand it with the opening of a specialized academy in the wake of the Corona crisis. Expand, through your acquisition and skills, the methodology of clarification and cognitive values ​​in the Arab media space.
The news content industry is a profession empowered by experienced journalistic institutes and professionals committed to combating ignorance and misinformation. The media is a high message, whose value is to respect the mind and objectively correct the imbalance of society, destroy the ideological calculations and the political mind. deviations.
And by investing in staff and scientific materials to create the software package that accompanies television content on all available platforms, it has demonstrated a degree of Arabic expertise that can enrich knowledge. Professionally created content will stay longer than what was brought in. Because of the tabloid press, which does not find space for the Arab people who have a conscience, it denies guardianship and chooses the most realistic and objective content.
* Yemeni writer